There are occasions when you want to make an awesome case in your music.
Whether or not you need to e-book higher gigs, safe a playlist placement, get an album evaluation, or discover sync licensing alternatives, you need to:
- Seize the eye of trade gatekeepers
- Make them curious sufficient to hear
- Show you’re match for THEIR wants
Right here’s find out how to pitch your music and get outcomes!
Within the video above, you’ll study:
- What makes an awesome pitch
- Methods for music pitching
- Examples of unhealthy music pitches
- The instruments you might want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on a number of hats as impartial musicians. We’re typically the creator, the marketer, and the first drive behind our personal profession progress.
On the subject of pitching your music to trade gatekeepers — individuals like music supervisors for TV and movie, playlist curators, file labels, music journalists and bloggers, managers, and extra — how do you stand out from the hundreds of different artists vying for a similar consideration?
The video above goes into a number of element in regards to the pitching course of, all of the belongings and instruments you might wants, find out how to craft an efficient pitch, and extra.
However for a fast overview, listed below are a few of the foremost issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how necessary it’s to know your viewers—not simply your followers however the trade professionals you’re pitching to.
Earlier than pitching, analysis the individual or firm you’re reaching out to. What sort of music have they featured not too long ago? What are their ongoing tasks? Tailor your pitch to indicate that you simply’re match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have limitless time to sift by way of prolonged bios or take heed to hours of music. It’s worthwhile to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s probably the most attention-grabbing facet of your story? Sum it up in a single or two sentences!
3. Make your music straightforward to entry
When you’ve obtained their consideration, be sure that your music is quickly accessible. Don’t ship attachments or bizarre hyperlinks. Maintain it easy. YouTube is fairly common. You probably have a smartlink or web site touchdown web page with embeds and hyperlinks to the most well-liked streaming companies, nice!
For those who’re pitching to music supervisors, have a web page in your web site with downloadable hi-res information, stems, and an instrumental combine.
4. Observe-up (however don’t be aggressive)
It’s essential to verify again in. Simply don’t get annoying or pushy. Gatekeepers speak to at least one one other and a foul popularity can unfold quick.
Be persistent however well mannered. Ship a brief follow-up e-mail 1-3 weeks after your preliminary pitch.
5. Anticipate rejection — however be able to study from it
Not each pitch will ship the outcomes you need. Actually, it’s a numbers recreation — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes lots of and even hundreds of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. Would possibly simply be the mistaken timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be keen to listen to the suggestions and think about what you are able to do completely different in future pitches or productions.
6. Community!
Assembly individuals. It’s necessary. IRL and on-line. Become involved in trade conversations, attend conferences, and actively construct relationships with the kinds of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and observe. So watch the total video above, put together as greatest you possibly can, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t hand over within the face of rejection. As a result of it is perhaps the NEXT pitch that opens doorways in your music.
