Yung Crusha discovered a brand new degree to all-time low, and whereas he was there, he cooked up the viscerally infectious alt-pop hit, New Low. With a bassline rolling with electrical energy, the monitor narrates how late-night introspection mutates into mattress rotting and doomscrolling on a telephone you half-hope stays silent.
Then comes one of many catchiest choruses of the 12 months, the type that adheres to your unconscious lengthy after the final beat fades. With indie aesthetics framing the trap-esque cadence of his metrically uncooked lyrical supply, the crossover enchantment couldn’t be wider.
What makes New Low greater than a viral contender is its sign-of-the-times essence. It speaks to the uncertainty confronted by impartial artists, all the time chasing the excessive of seminal releases whereas conscious of how fickle tastemakers could be. On this context, Yung Crusha’s aggravation with the trade feels not solely justified however pressing, particularly when his sound rivals the likes of Lola Younger’s earworms.
As an impartial artist blurring the strains between alt-rock, punk, emo, and hip-hop, Yung Crusha has constructed a popularity on unpredictability and emotional candour. His music thrives on vulnerability and self-destruction whereas nonetheless holding resilience at its core. With New Low, he cemented his place as probably the most uncompromising alt voices breaking by means of proper now.
New Low is now obtainable on all main streaming platforms, together with Spotify.
Assessment by Amelia Vandergast