With the debut of SM Leisure’s new lady group simply across the nook, Starship Leisure has lodged a stealth assault by pre-releasing music from their upcoming lady group KiiiKiii first. Given the company’s enormous success with IVE, all eyes are on KiiiKiii’s emergence within the trade. And if I Do Me is any indication, the group appears to be focusing on an analogous pop-minded viewers.
As a pre-release, I Do Me‘s predominant duties are to introduce the members and shortly set up a sonic calling card for the group. I’d say it’s profitable on the former, however much less so on the latter. At simply 5 members, every lady is given loads of highlight. General, I get pleasure from how all of them sing in a decrease register. The vocals immediately have a distinct enchantment than the ethereal type tackled by most present lady teams. If given the appropriate materials, KiiiKiii may actually stake their declare to a brand new period of Okay-pop.
Then again, I Do Me is a complete nothingburger as a tune. It has a cultured pop sheen however no actual drive. I really feel like I’m listening to the identical twenty seconds on repeat. Other than a pleasant flourish of synth throughout the climax, the association by no means grows or goes anyplace. It’s very monotonous. It additionally feels strongly catered to Western style, serving a vaguely retro synth pop sound that’s been inescapable for the higher a part of this decade. Due to this, I can’t give the tune itself a excessive ranking. Nevertheless, I’m intrigued by the group and hope they discover higher materials sooner or later.
| Hooks | 7 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C
