Random Shuffle Assessment: Boyfriend – I Yah

With over 5,000 songs on my iPhone’s “Ok-Pop Singles” playlist, I assumed it could be enjoyable so as to add a little bit of unpredictability to my tune evaluation posts. So consequently, we’ve the “Random Shuffle Assessment” function.

The foundations are easy. I fireplace up my playlist, press “shuffle,” and no matter tune performs first will get the total Bias Checklist remedy!

Yr Launched: 2013

You understand it’s a great Friday when a Sweetune tune pops up on my random shuffle. I haven’t been shy about my emotions towards this manufacturing workforce and this tune comes straight from their imperial section.

If we have a look at Ok-pop boy teams at present, there are distinct ideas with particular songwriting kinds hooked up to every. We’ve nonetheless received the bubbly, vivid melodic fare (often my favourite). We’ve received the moody, vibey stuff that usually sacrifices power and melody in favor of ambiance. Then, we’ve received the shouty, chanty unhealthy boy posturing crap. Only a few songs exist outdoors these templates, and a tune like Boyfriend’s I Yah simply doesn’t exist in any respect. That is the sort of tune — edgy and highly effective however not shouty, emotional however not boring — that first drew me to Ok-pop. For the lifetime of me, I don’t perceive why the trade deserted it.

I Yah is an absolute dynamo. Funky guitar riffs type its ultra-rhythmic instrumental, accented with synth that drips with texture. Vocal hooks abound, swirling throughout the propulsive instrumental with glee. The refrain forges an amazing presence, bringing the blokes’ vocals collectively to craft a triumphant wall of sound. And this being a Sweetune manufacturing, we also have a key change on the climax to drive house I Yah‘s single-minded pursuit. It’s intense with no lulls, no sing-talk, and no shouting. Ok-pop producers: you can nonetheless make tracks like this. I’m certain Boyfriend could be joyful to lend you this legendary tune as inspiration.

Grade: A+