A charismatic rock sound emanates all through “Hold the Fierce”, the newest observe from Lord Sonny the Unifier. The discharge represents the lead single from Brooklyn-based band’s upcoming album, You Had been Born to Save Your Life, out this coming February. An electrifying, fired-up music video releases alongside the observe, capturing the invigorating sense of fierceness and wildness when one stays on society’s outskirts. An “it’s alright to chaos,” ethos is consuming in its conveyance, and is visually mirrored within the demolition derby race setting inside the video.
Synth buzzing and pulsing guitar distortion mix for an enveloping introduction, driving into prancing piano and assured vocal strides. “Hold the fierce,” commences every line throughout the next part, constructing climactically amidst the anthemic swirling of guitars, piano, and constant rhythms. An organ-forward injection pairs with a stirring melodic shift, then impressing with a tasty guitar solo. “Hold the Fierce” is an invigorating listening expertise from Lord Sonny the Unifier, leaving us firmly anticipating the forthcoming full-length.
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This and different tracks featured this month might be streamed on the updating Obscure Sound’s ‘Rising Singles’ Spotify playlist.
