Over the previous 12 months or so, Simply B have developed buzz that their rare launch schedule isn’t taking full benefit of. After we final heard from them this spring, they dabbled in an digital hyperpop sound that match them surprisingly effectively and commenced to carve out a pleasant musical area of interest. A brand new mini album is on the horizon and judging from pre-release Going South the group intends to increase upon this newfound fashion.
Going South performs as a pure extension of Chest, although it’s not fairly as stunning or satisfying. True to hyperpop type, the music is extraordinarily quick. So far as I perceive it, one of many core tenets of this style is to boil pop music all the way down to its most root type. It’s maximalist however in a uncooked and unembellished means. This usually ends in two minute tracks that sound extra like music sketches than absolutely fleshed out works — at the least to me. Going South has some good moments that might make for launching pads towards nice tracks however a lot of the music appears like unfulfilled potential.
Cascading synths collide with pumping percussion to craft a persistently upbeat vitality. Vocal results are used liberally, usually slurring the blokes’ voices into an otherworldly texture. The music feels as if it’s constructing towards a giant second of payoff that by no means materializes. As an alternative, Going South lurches to an unceremonious finish. In a means, this method carries a punk edge that’s thrilling for Ok-pop, however should you examine it to the numerous, many hyperpop tracks already present within the international market there’s nothing significantly distinctive occurring right here. It’s a stable addition to Simply B’s up to date sound, however I believe there’s higher materials ready within the wings.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-
