Not a fan of the brand new brand, eh?
Cracker Barrel introduced at this time that they’re altering their brand for the primary time in practically 50 years, ditching the outdated man sitting subsequent to a barrel and as an alternative going with a extra minimalist strategy:
Yeah, I hate it.
I grew up going to Cracker Barrel on a regular basis. It was a staple on street journeys after I was a child, and each time I’m going there now I’m reminded of how a lot I like it and find yourself questioning why I don’t eat there extra typically. It’s homey, nostalgic, and serves some fairly good consolation meals.
This new brand although? It feels so company and boring. There’s a TikToker who’s racked up thousands and thousands of followers by doing horrible redesigns of logos (as satire), and I really feel like even she may have give you one thing higher than this. It’s simply…dangerous.
The transfer comes as Cracker Barrel is in the course of a broader rebrand, modernizing its eating places to look extra like one thing you’d see in a hipster restaurant in East Nashville that fees $23 for a burger.
And the corporate’s CEO, Julie Felss Masino, has defended the rebrand, telling Good Morning America that the suggestions has been overwhelmingly constructive:
“Individuals like what we’re doing. Cracker Barrel must really feel just like the Cracker Barrel for at this time and for tomorrow — the issues that you just love are nonetheless there. We want individuals to decide on us, and we wish individuals to decide on us.”
Properly I’m undecided the place Julie’s getting her suggestions, however outdoors of focus teams or whoever she’s speaking to, the response to the brand on social media has been overwhelmingly adverse:
Fireplace minimalist graphic designers into the solar
— Yankyguy (@GA_Optimal) August 20, 2025
In order that they made it worse for no cause. Wow.
— drastic215 (@drastic215x) August 20, 2025
Bro
A lot swagger within the outdated one pic.twitter.com/ceBF3paoEl
— SteveG. (@SteveG60117) August 20, 2025
Every thing is straightforward and boring now
— Geno (@GenoQuest) August 20, 2025
That is the worst brand change I’ve ever seen.
— Bryan (@StoryoftheYR2) August 20, 2025
— Scott F (BitSaga) (@scottfakhoorian) August 20, 2025
And you’ll rely nation singer John Wealthy as one who hates the modifications being made to the long-lasting restaurant chain.
After the brand new brand was unveiled, the outspoken member of Massive & Wealthy took to social media accusing the corporate of “going woke,” whereas questioning whether or not this will find yourself being the restaurant’s “Bud Gentle” second:
In fact everyone knows what occurred when Bud Gentle determined to associate with transgender influencer Dylan Mulvaney, a transfer that was disastrously out of contact with their core buyer base.
And Cracker Barrel confronted criticism a number of years in the past after sharing a publish for pleasure month with a rainbow rocking chair, declaring that everybody is welcome, although that controversy got here simply earlier than Masino was named CEO.
The Nashville-based firm little question desires to reinforce their picture outdoors of the southern United States, however I’m undecided that fully altering the whole lot that made them so common is de facto the best way to go about it.
She higher not contact the golf tee video games on the tables…
