NYC-based artist INDVGO presents a stirring orchestral-laden soulfulness on new single “How Is It Love,” accompanied by a delectably moody music video, directed by Koji. Clean vocal immersion and complicated strings, piano, and rhythms converge with enjoyably cohesive aptitude, complemented by lyrical themes that ruminate on the chaos inherent in love — from its whirlwind of affections to an eventual quest for inner-peace, which requires a type of self-love. The result’s a placing success from INDVGO, filled with coronary heart and ambiance, and with a video whose vignette-based visible attraction is gorgeously interwoven.
“‘How Is It Love’ is absolutely about emotional chaos and discovering peace inside your self,” INDVGO explains. “Therapeutic begins whenever you fall deeply in love with your personal soul.” The monitor conveys love in all its complexities and sides — from the fantastic thing about being throughout the consolation of 1’s arms, to the vulnerability and potential of overreliance on that individual for emotional security. Finally, therein lies a catharsis in emphasizing one’s private power over that dependence on one other, capturing the battle of shifting on with lyrics like: “So in love, it’s a thoughts entice / I’m gone, then I’m proper again.”
An orchestral presence, alternating between lush introspection and grandiose chills, enhances the artist’s soulful vocal enthrallment. Twinkling keys and lavish strings invoke a cinematic, romantic attract; the instrumentation reminds of a cross between the scores of George Gershwin and Nicholas Britell. “Simply please don’t push me away,” INDVGO’s vocals yearn, as extra solemn piano then swells right into a re-emergence of strings, alongside snappy percussion, as “how is it love?” is requested with poignant emotion. “How Is It Love” is an affecting, atmospheric standout from INDVGO.
