Greg Hoy is, by his personal description, only a man in a band; the fact nevertheless is that he’s a lot extra. He’s a singer-songwriter, multi-instrumentalist, producer, recording engineer, and document label proprietor, amongst many different hats he wears within the music enterprise. Forward of his upcoming sixteenth album, ‘Hit Music’, he takes on yet one more hat, swapping out his type and increasing past his ordinary three piece band, with sounds that actually communicate to him in musical waters hitherto uncharted by him.
New single, ‘What, My Individuals?’, loosely takes its inspiration from the sound of Jack White’s ‘No Title’ album. It’s percussive rock, with a storage edge that can have listeners instantly craving extra the place that got here from.
‘What, My Individuals?’ has a retro edge, and is pushed by a gradual rhythm supporting Hoy’s attribute raspy vocals. It’s paying homage to T-Rex’s ‘Kids of the Revolution’, and that works properly with the message of the track, which is a wry commentary on our trendy technological actuality. Too typically at this time misinformation spreads like wildfire; we have to take note of what we’re doing and listening to, and accomplish that fastidiously.
Having himself been beforehand immersed within the tech world, Greg Hoy’s strategy is one in every of each reverence and critique, and with intelligent lyricism he implores his listeners to take a step again and take a look at their actuality with extra crucial eyes and from an outdoor perspective, and ask, “What are we doing with our lives?!” Each side of the observe has been executed by Greg himself: self-recorded, self-produced, it’s all him.
Once more, for the music video, it’s all Greg Hoy’s work. He shot, directed, and edited the visible for ‘What, My Individuals?’. We’re taken on a space-age journey, and given a glimpse of what the world would seem like if aliens wished to seize our consideration with the sound of rock and roll. Deceptively amateurish props – a faculty globe spinning in opposition to a galaxy backdrop, a cymbal on a string that he’s not even bothered to hide – add to the general nostalgic vibe of the track, whereas taking over a deeper that means. You might learn the battered globe as a metaphor concerning the state of the world, for example, hanging on a thread, minutes away from destruction.
Try the spacey video for ‘What, My Individuals?’ beneath, and discover out extra about Greg Hoy and his music on-line on his official web site, Instagram, and Twitter.
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