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David Beckham is placing households first together with his newest entrepreneurial endeavor, which finds the soccer star shilling honey-based snacks for youths.
Beckham’s new fruit snacks model, BEEUP, launched this week at Goal shops nationwide and on-line at Goal.com, providing a better-for-you pick-me-up for youths and adults alike. The bite-sized gummies mix “honey’s superfood energy” with pure fruit flavors, and are licensed non-GMO and free from artificial dyes. The model says BEEUP snacks are additionally a wonderful supply of nutritional vitamins A, C, and E.
Beckham says he obtained into beekeeping in the course of the lockdown in 2020, and ultimately constructed his first bee hive with the assistance of his sons on the household’s property within the Cotswolds. In a submit on Instagram, Beckham flashes again to pictures and movies of sons Brooklyn, Romeo and Cruz serving to him assemble the hive, whereas additionally exhibiting movies of them jarring the honey to share with buddies. As Beckham says within the video, his purpose from the beginning was clear: “How we are able to create one thing that’s good for our children and our households?”
Beckham co-founded BEEUP with Shaun Neff, finest generally known as the serial entrepreneur behind manufacturers like as SUN BUM, the Shay Mitchell model BÉIS, and Moon Oral Care. The soccer star calls honey a “pure power supply” in his personal eating regimen, including in a press launch that the “nutrient-dense powerhouse ingredient presents a naturally candy improve from refined sugars and delivers actual power for actual life.”
The model launches with three flavors — Very Berry, Tropical Combine and Bitter Watermelon — with a 10-pack of fruit snacks retailing for $5.99 at Goal.com.
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BEEUP Fruit Snacks Very Berry
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BEEUP Fruit Snacks Bitter Watermelon
“Beekeeping started as a interest with my sons, however shortly grew right into a deep appreciation for honey as a robust superfood that gives pure power,” Beckham says in a launch. “I’m excited to make this healthful, nutritious ingredient accessible for lively youngsters and households within the type of these unbelievable BEEUP snacks. Whether or not prepping for a sport, efficiency, or the playground, we’ve made BEEUP to supply households pure power they may be ok with consuming.”
The brand new snack model launch comes on the heels of a rumored rift between the Beckhams and their oldest son Brooklyn. Whereas center son Romeo re-posted a BEEUP clip to his Instagram web page and youngest son Cruz preferred his father’s announcement on IG, there has thus far been no response from Brooklyn or his spouse Nicola Peltz. It needs to be famous that neither aspect has commented on the rumors, with Brooklyn as a substitute specializing in selling his personal model, the sizzling sauce Cloud23.
