The NBA as we speak debuted its new marketing campaign for the 2025 NBA Playoffs offered by Google, which is now streaming throughout all @NBA social platforms and on the NBA App. The marketing campaign premieres tonight on TNT throughout the 2025 SoFi NBA Play-In Event, which suggestions off with the Atlanta Hawks taking up the Orlando Magic at 7:30 p.m. ET, adopted by the Memphis Grizzlies visiting the Golden State Warriors at 10 p.m. ET, as every workforce competes to safe a spot within the Playoffs.
Set to the track “I Do not Need To Miss A Factor” by Grammy Award-winning, Rock And Roll Corridor Of Fame-inducted and best-selling American arduous rock band AEROSMITH, the spot highlights how followers and celebrities all all over the world, wherever they’re and nevertheless they watch, are tuning in to see playoff historical past unfold on the court docket. Residing rooms, recording cubicles, retailers and cafes are pulled into the sector, as a result of when the Playoffs are on, the world stops to look at.
“We’ve a protracted historical past with the NBA, cheering for our hometown Celtics all through the years,” stated AEROSMITH‘s Steven Tyler and Joe Perry. “We’ve shared that electrifying second strolling into TD Backyard and feeling the love and vitality of the gang. We want all of the groups the very best and we’re thrilled that our track is a part of this 12 months’s Playoffs.”
“Do not Miss A Factor” options NBA All-Stars, analysts and celebrities, together with three-time Kia NBA Most Useful Participant Nikola Jokić (Denver Nuggets) and six-time NBA All-Star and 2024 NBA Champion Jayson Tatum (Boston Celtics) alongside Shai Gilgeous-Alexander (Oklahoma Metropolis Thunder),Donovan Mitchell (Cleveland Cavaliers) and Karl-Anthony Cities (New York Knicks).
By way of a artistic strategy that sees scenes from on a regular basis life taking part in out inside an NBA enviornment, the marketing campaign additionally showcases a star-studded solid ensuring to not miss a second of gameplay.
Six-time Grammy-nominated singer-songwriter Shaboozey tunes in from a recording sales space, Golden Globe Award-nominated actor Rob Lowe catches the sport from the sofa, Professional Soccer Corridor Of Famer Jerry Rice watches mid-workout and international influencer Khaby Lame takes within the motion from a restaurant. Grammy Award-winning singer-songwriter Sheila E., Uruguayan musician and creator Fede Vigevani and Chinese language actor and singer Dylan Wang additionally seem in cameos.
“This season, the competitors within the NBA is as sturdy as ever,” stated Tammy Henault, chief advertising and marketing officer, NBA. “Our marketing campaign harnesses the thought of not lacking out – there are spotlight reel performs going down throughout the league each evening, and within the Playoffs, the whole lot will get taken to the subsequent stage. For those who’re not watching, you may miss the subsequent historic NBA second.”
The league can also be taking the playoff pleasure on the street with the NBA Highway Journey to the Trophy, which is able to see an interactive, NBA-branded bus drive coast-to-coast in celebration of the postseason. Beginning in Los Angeles on Friday, April 18, the bus will go to eight playoff markets, the place it’s going to make stops in extremely trafficked areas for followers of all ages to take pictures with the Larry O’Brien Trophy, make bracket predictions, go away movies of encouragement for his or her favourite groups and win a wide range of particular prizes.
“Do not Miss A Factor” was directed by Salomon Ligthelm and produced in collaboration with Translation. The spot can be translated into 9 languages, reaching the league’s international fanbase.
The SoFi NBA Play-In Event suggestions off tonight on TNT with Hawks vs. Magic at 7:30 p.m. ET, adopted by Grizzlies vs. Warriors at 10 p.m. ET. It continues Wednesday on ESPN when the Miami Warmth visits the Chicago Bulls at 7:30 p.m. ET and the Sacramento Kings host the Dallas Mavericks at 10 p.m. ET. The SoFi NBA Play-In Event concludes on Friday, April 18. The NBA Playoffs offered by Google start on Saturday, April 19.
The Nationwide Basketball Affiliation (NBA) is a worldwide sports activities and media group with the mission to encourage and join individuals all over the place by way of the facility of basketball. Constructed round 5 skilled sports activities leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a significant worldwide presence with video games and programming obtainable in 214 international locations and territories in 60 languages, and merchandise on the market in additional than 200 international locations and territories on all seven continents. NBA rosters at first of the 2024-25 season featured a record-tying 125 worldwide gamers from a record-tying 43 international locations. NBA Digital’s property embody NBA TV, NBA.com, the NBA App and NBA League Cross. The NBA has created one of many largest social media communities on the earth, with greater than 2.5 billion likes and followers globally throughout all leagues, workforce and participant platforms. NBA Cares, the NBA‘s international social accountability platform, companions with famend community-based organizations all over the world to deal with vital social points within the areas of training, inclusion, youth and household improvement, and well being and wellness.
