There’s a brand new temperature rising in Allegra’s world. With ‘Crimson’, the London pop innovator alerts the start of a darker, glossier, and extra assured period, one which trades heartbreak confessionals for need, management, and warmth. It’s the title observe from her forthcoming EP, and it’d simply be the defining second of her profession up to now: slick, sensual, and inconceivable to disregard.
Constructed round a pulsating bassline and a swirl of breathy vocals, ‘Crimson’ appears like a slow-motion flash of lights: cinematic and barely harmful. The manufacturing, all shimmering synths and restrained percussion, leaves area for her to take up the centre: assured sufficient to let the silences simmer.
Visually, the accompanying video captures this shift completely. Alternating between white and crimson backdrops, Allegra strikes like somebody who’s lastly comfy being checked out – now not performing for approval, however embodying management. It’s choreography as assertion: minimalist and smooth.
‘Crimson’ feels just like the second you search for and bear in mind who you’re. It’s self-possession changed into pop. And judging by what’s to return on her new EP – she’s carving out her personal lane within the crowded panorama of British pop. Her observe document backs it up: a #1 on the Music Week Business Pop Chart, collaborations with Tiësto and ALOK, and hundreds of thousands of streams that show her mix of dancefloor pleasure and lyrical honesty hits residence. However “Crimson” feels completely different – extra refined, extra grown, extra Allegra.
You possibly can stream and obtain ‘Crimson’ right here.
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