With over one million streams a day and counting, oskar med ok is the promising Norwegian producer turning Shazam charts into his private playground.
The arithmetic of success in digital music was predictable: construct a following over years, grind by the competition circuit, perhaps catch lightning in a bottle. oskar med ok apparently missed that memo.
The younger Norwegian DJ and producer has compressed what needs to be a multi-year trajectory into seven months of exponential progress that will make a Silicon Valley startup jealous. His breakout single “Make Me Really feel” has turn into one thing of a streaming phenomenon, claiming the #1 spot on Shazam’s Home World chart whereas pulling in over 1.1 million each day streams.
The observe has amassed over 80 million complete streams, with 35 million arriving in simply the primary eight weeks, and has earned coveted placements on editorial playlists throughout Spotify, Apple Music and Amazon Music. It acquired so huge that Sony Music UK lately partnered with oskar med ok to supply a remix collaboration with chart-topping pop and R&B famous person Khalid, who was so impressed by the instrumental that he wrote his personal lyrics and vocals earlier than releasing a brand new model, “no person (make me really feel).”
The chart efficiency validates the streaming success. “Make Me Really feel” peaked at #8 on Billboard’s Scorching Dance/Digital chart and landed at #34 on Deutsche Dance Charts, with German and UK radio stations including it to common rotation. In the meantime, oskar med ok’s month-to-month Spotify listeners ballooned from 40,000 to over 9 million in a matter of months, a progress curve that implies both distinctive music or distinctive timing.
In all probability each. He’s carved out his personal sound, producing pumping home rhythms anchored by soulful vocals, lush synths and melancholic soundscapes. Suppose disappointment that makes you sweat on the dancefloor.
He’s one in every of a handful of younger, hungry producers injecting emotion right into a post-big room home panorama that desperately wanted it. Fred once more.. laid the groundwork for this specific model of emotive bangers, however now artists like AVAION, nimino, jigitz and this Norwegian beatsmith are paving the way in which with their very own distinctive takes.
Norway has been a seedbed of digital dance music expertise, spawning influential artists like Kygo, Alan Walker, Seeb and Matoma. oskar med ok is primed to comply with in the identical footsteps as his Scandinavian compatriots after his debut Oslo headlining present bought out with solely two weeks’ discover for promotion.
The demand for his dwell DJ units appears to have tendrils in social media, on which “Make Me Really feel” has grown right into a sleeper hit. The track’s cultural footprint has ballooned together with its affect on TikTok, the place it’s been utilized in almost 136,000 movies by everybody from choreographers to tattoo artists to grandmas “DJing” on their range.
And trade validation is following viewers enthusiasm. Headlining reveals at the moment are booked throughout main EU cities and notable venues, to not point out fellow red-hot DJ and producer BUNT. lately tapped him for assist slots and upcoming European tour dates.
The trajectory suggests Norway’s dance music scene might have discovered its subsequent export-ready star. Seven months in the past, oskar med ok was one other home producer with potential. Right now, he’s one of many style’s fastest-rising names, driving a wave of momentum that reveals no indicators of cresting.
You possibly can take heed to his music beneath through Spotify.
Comply with oskar med ok:
Instagram: instagram.com/_oskarmedk
TikTok: tiktok.com/@_oskarmedk
YouTube: youtube.com/@oskarmedk
Spotify: tinyurl.com/3965hnru
