Roddy Ricch makes his Paris Style Week debut in 424’s runway present opening the week in iconic fashion.
Grammy-winning artist Roddy Ricch shocked attendees as he stepped onto the runway for 424’s Spring/Summer time 2026 present, marking his official modeling and runway debut — and setting the tone for Paris Style Week.
Recognized for his introspective lyricism, the West Coast native graced the runway in a glance that fused knowledgeable tailoring with the label’s signature edge.
Going down in a uncooked, industrial house within the coronary heart of Paris, the present kicked off PFW Males’s.
424’s SS26 assortment additionally marks the return of Hoorsenbuh, the American effective jewellery home, and Dita, luxurious eyewear, of their second collaboration with 424.
It featured a group of bespoke gadgets built-in into the gathering and runway – deepening a inventive relationship rooted in craftsmanship and cultural relevance.
Roddy was in nice firm because the present highlighted a mixture of fashions and high-profile names from music, sport, and avenue tradition together with Will Poulter Max Welti, Julez Smith, REMA, Paul Klein, Joe Willock, Ben Whittacker, and Tommy Richman to say just a few —every chosen for the non-public narrative they carry to the 424 world.
The shock look had attendees buzzing because the week formally started.
