It’s virtually like the complete music trade has reminiscence holed Oliver Anthony. It was simply two brief years in the past that he took a video of him hollering out within the woods all the way in which to #1 in all of music and to headliner slots at main festivals. Although some take into account him a one hit marvel along with his fudge rounds tune, Anthony’s “Ain’t Gotta Greenback” has 43 million spins on Spotify alone—to not point out different prime tracks—and he continues to be booked at prime spots at festivals, drawing giant crowds reside.
Granted, during the last 12 months or so, Oliver’s appeared extra fascinated about citing Bible verses and collaborating in advocacy for rural communities versus pushing his music profession ahead. However as few persons are paying consideration, his new tune and the video for the observe “Scornful Girl” has exploded.
Ever for the reason that video for “Scornful Girl” was launched on Wednesday, June 4th, it’s been trending on the prime on YouTube. It in all probability didn’t harm that the tune received large shout outs from main on-line personalities like Joe Rogan and Jocko Willink. Joe Rogan is thought shouting out essential impartial artists. Tyler Childers, Colter Wall, and particularly Sturgill Simpson obtained large boosts from Rogan, even when he’s fairly novice in the case of precise music information.
After complaining in regards to the ills of the music trade lately to the chagrin of a few of his contemporaries, Anthony has facet stepped the entire music world fully, and is making his means in a lane that’s much less musical, and extra cultural, creating an attention-grabbing check case, and probably, one other paradigm shift in how music will be pushed, just like how he did with “Wealthy Males North of Richmond.”
Versus utilizing standard radio and media promotion like main label artists—or much more impartial channels like social media or TV/film placement—Oliver Anthony is taking his music to individuals who establish with him over cultural considerations. And although on the floor this may code political, Anthony has confirmed to be troublesome to pigeon gap within the political binary. He as soon as once more appeared on the Joe Rogan podcast on Friday (6-13).
“Scornful Girl” isn’t precisely a rustic tune, regardless of the outstanding fiddle from the legendary Billy Contreras who can be given a songwriting credit score on the observe. It’s extra like an explosive blues tune bordering on rock, with a blistering, emotionally-charged efficiency from each Anthony, and his accompanying musicians. Guitarist Joey Davis can be credited on the observe.
The tune was impressed by Oliver Anthony’s divorce. As Joe Rogan touted in regards to the observe, “He begins making thousands and thousands of {dollars}, taking part in arenas. The spouse divorces him. She desires all the pieces. She desires greater than half. She desires all the cash he’s going to be making sooner or later as a result of she was with him when he was broke … He’s simply tortured. He desires to die. Needs to die — and writes this tune.”
The producer for “Scornful Girl” is Draven Riffe, who together with being a musician too, he’s additionally one of many guys behind the RadioWV YouTube channel that blew up Oliver Anthony initially, together with different performers from the West Virginia area.
Oliver Anthony has most definitely grow to be a strongly polarizing character. But regardless of the accusations of being an “trade plant” or the product of “Astroturfing,” he continues to soldier ahead utterly independently with the identical unique individuals who he began with.
Anthony can be shifting ahead and discovering success in a means that utterly facet steps not simply the standard main label trade, however that takes him into uncharted territory even for impartial artists, opening up new avenues of the right way to get consideration for music, and effectively after any large “10 minutes of fame” second has light.
