HYBE has made an aggressive push into the Japanese market over the previous few years, each debuting their very own J-pop teams and deploying their Korean acts with unique materials. The most recent to hitch this push is LE SSERAFIM, who beforehand launched Japanese-language variations of their Korean hits. Completely different marks their first unique J-pop observe and provides a shot of summertime power.
Greater than nearly something they’ve launched since 2023, Completely different jogs my memory of LE SSERAFIM’s debut period. A lot of these songs had a free, funky power that match the group nicely. I like their vocals towards this mild dance backdrop. There’s an airiness that’s fairly trendy, however the energetic instrumental retains it from changing into boring. The manufacturing’s mix of rhythm guitar, brassy synth and insistent, bounding percussion makes for an thrilling brew. I solely want the tune pushed these parts additional. HYBE is without doubt one of the largest forces in music for the time being. They haven’t any purpose to play issues secure.
This extends to Completely different‘s truncated working time. In one other actuality, we’d get pleasure from at the very least a minute extra unfold all through the observe, giving Completely different the prospect to truly unfold its wings. Because it stands, this feels extra like a teaser than a tune. I want trendy producers understood the worth of a bridge and last refrain. There’s completely no justification for Completely different to be this quick past the selection to maximise its streaming potential. I do know the music trade is a enterprise, however that is so clearly a call that places cash over followers. It’s truthfully insulting at this level and prevents me from boosting this in any other case effective tune to the next score.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8.25 |
Grade: B
