Lotti Golden wasn’t about to overlook her huge likelihood. On the age of 17, whereas nonetheless a senior at Canarsie Excessive College in Brooklyn, she’d landed a workers songwriting job with Saturday Music, a track writer in midtown Manhattan. However Golden had larger ambitions. So, when her boss, Bob Crewe, stepped right into a crowded elevator along with her at some point at work, she knew she needed to pitch him on making a report.
“I had by no means met him earlier than. I’d by no means seen him across the workplace. He was elusive,” Golden, now 75, says, wanting again on that afternoon within the spring of 1967. “It was wonderful. That second stayed with me. And it’s a second. We now have very quick quantities of time to decide. You understand, ought to I introduce myself?”
She did, and it labored. Three weeks later, Golden sat in Crewe’s workplace, guitar in hand, able to play him the songs that might make up her debut album, Motor-Cycle. “He was blown away,” she recollects. “The very first track, he stated, ‘My God, who’re your mates?’”
Golden’s mates, it turned out, have been a motley band of misfits, underground outcasts who slummed across the East Village and Decrease East Facet. Drag queens, drug sellers, wannabe artists, and soon-to-be burnouts, all slouching towards Bethlehem and the sting of oblivion — the dirty underbelly to the approaching Summer time of Love.
Crewe, who made his identify writing and producing pop hits for the 4 Seasons and Frankie Valli, had by no means heard something prefer it. He agreed on the spot to report the album.
Motor-Cycle was a daring solution to make an entrance, a comedic rock melodrama that blasted Golden’s seedy world out in Technicolor. There have been virtually no bridges or choruses, simply elaborate track suites that performed like Motown on an acid journey. Atlantic Data signed her to a contract, and within the months main as much as the album’s launch, in Might 1969, the items all appeared to fall into place. She was profiled by Look journal, was written up in Newsweek, did picture shoots for Vogue, and had one in all her songs recorded by Patti LaBelle and the Blue Belles.
“I used to be actually anticipating a push. However, , I used to be so younger. I used to be 19,” Golden says. “I figured, ‘The largest guys within the business are behind me. I can’t lose.’”
Besides it didn’t occur that approach. Atlantic inexplicably fumbled Motor-Cycle‘s launch, failing to market it or launch a correct single, and even refused to place a band collectively for Golden to play dwell reveals. Nearly in a single day, the dream evaporated. She by no means recorded for Atlantic once more, and, after slicing another album she’d simply as quickly overlook two years later, by no means launched extra music, interval.
Now, after 56 years out of print, Motor-Cycle has an opportunity to be rescued from obscurity by a deluxe reissue from Excessive Moon Data, the boutique label recognized for reissuing cult favorites like Gene Clark and Love’s Arthur Lee. The album survived for many years as an exceedingly uncommon cult traditional, a supremely unusual and impressed snapshot of New York Metropolis counterculture. Its seven songs careen wildly from rock to jazz to R&B to indicate tunes, practically half of them clocking in round eight minutes and none of them below 5.
For punk legend Richard Hell, who first moved to Decrease Manhattan within the late Sixties, Motor-Cycle comes as a revelation. “I lived among the many folks she writes about,” Hell marvels, folks whom he calls “the drug heads and low cost avenue mystics” seeking to drop out of society. He hadn’t heard the report till Excessive Moon requested him to contribute liner notes practically a decade in the past. “This report is the primary one I’ve heard that’s truly an individual residing that life on the streets, describing their setting,” he says. “So, that was actually attention-grabbing. It was actually evocative for me.”
Golden, in her East Village condo in 1969, gave voice to misplaced souls and artists on ‘Motor-Cycle.’
Baron Wolman*
It’s not for everybody, although, as Lenny Kaye factors out. “It is without doubt one of the strangest data I’ve ever heard,” says Kaye, a founding member of the Patti Smith Group. “The story she’s telling is so outré, the solid of characters is so surprisingly misbegotten, that the probabilities Bob Crewe takes within the preparations and her personal vocal interpretations actually create a listening expertise that’s completely idiosyncratic and distinctive.
“It actually leaves you off stability,” Kaye provides, “at each second in time.”
As we speak, Golden nonetheless bears a transparent resemblance to the woman within the leather-based jacket from her outdated press pictures. She sits within the foyer of an Higher East Facet resort, her jet black hair matching her outfit, and sporting a pair of outsized sun shades that she doesn’t take off. Golden was reared on jazz and experimental theater by her dad and mom, who ran a lunch counter in Brooklyn. As a younger woman, she pored over the playbills they introduced residence from the Jewel Field Revue, a touring drag dinner present, or the off-off Broadway Theatre of the Absurd in Greenwich Village.
After getting a guitar for her eleventh birthday, Golden began writing her personal songs. She’d report herself on a reel-to-reel tape machine in her bed room, attempting to sing like Ronnie Spector or the Shangri-Las. It didn’t take lengthy for her to work up the nerve to hop the subway and store her songs to publishing homes within the metropolis, together with on the influential Brill Constructing.
“That’s the way it was then,” she says, batting apart the truth that she was solely 15 on the time. “You needed to play your track dwell of their workplace, take a guitar, the entire thing. After which, in the event that they preferred it, they’d signal it, and also you’d make a demo.” Her brassy, soulful voice made her an ideal candidate to chop demos, which helped land her the gig at Saturday Music. It paid $100 per week.
She was additionally eager to check theater, so, whereas in junior excessive, she enrolled in appearing lessons on the Henry Avenue Settlement on the Decrease East Facet. It was there she met the solid of characters who populated Motor-Cycle, whereas attempting her hand at playwriting and sharing the occasional class with the likes of Mia Farrow. Most vital amongst her new acquaintances was an older boy named Michael, a would-be guru who rode a bike and started taking her round to neighborhood events.
“It was a loopy tradition that I had no concept existed, but it surely was attention-grabbing to me,” says Golden, who additionally acquired a style of the extra glamorous scenes at Andy Warhol’s Manufacturing unit and the Chelsea Lodge. “So, I’m approaching it like a journalist. However, , you could possibly get caught up in it.”
As for a way caught up she acquired, Golden simply laughs. “It’s gradual. Like watching your hair and nails develop,” she says, wiggling her fingers to indicate off a clutch of enormous, silver rings.
The summer time after graduating highschool, Golden traveled to North Carolina to check on the Flat Rock Playhouse outdoors Asheville. Whereas there, she befriended a pregnant single mom named Silky who’d been left by her husband for an additional man. Like Michael, Silky grew to become a muse — and a detailed good friend. The 2 of them shaped the core of an ensemble solid that Golden initially envisioned for an absurdist play, however quickly put to music. “All of them preferred being immortalized that approach,” she says of her mates.
Golden goddess: The singer in New York’s East Village, 1969.
Jim Cummins*
Work didn’t start on the album till the autumn of 1968, however as soon as it did, Golden says your complete factor was recorded in an intense two days over two eight-hour classes. Crewe insisted she sing her vocals dwell in a single take, with no overdubs. “It was so tough. It was such as you needed to be an athlete,” she says, twisting her limbs tightly on the reminiscence. Golden tackles the marathon takes with sheer exuberance, scatting and improvising her approach by way of the numerous abrupt shifts in type. One minute, she’s the soul vamp on “Motor-Cycle Michael.” The following, she howls with feral power on “Gonna Fay’s.”
“She simply has an incredible expertise,” Hell says of Golden’s singing. He likens Motor-Cycle to the Velvet Underground, with out the detachment or irony. “I acquired off on her enthusiasm,” he says. “It’s the earnestness. She’s simply all-in all through it. And he or she means it. You’ll be able to really feel that. It’s fairly lovable.”
The songs themselves have been embellished to an outrageous diploma, which Golden wasn’t at all times blissful about. Crewe layered on guitars, pianos, strings, horns, and even a youngsters’s choir with the schlocky verve of a Las Vegas music director. “You’d assume 24 tracks can be sufficient,” Golden muses. “Not for Bob Crewe.” A lately unearthed demo of “Dance to the Rhythm of Love,” the track Patti LaBelle launched in March 1969, provides a sign of how Golden envisioned Motor-Cycle — a wiry, amped-up soul-rocker that sees her play the belting band chief.
But, conceptually, Crewe’s strategy works: The gleeful overproduction solely enhances the absurdity of Golden’s lyrics. “Loads of the tales are satire, so he took that satire and translated it musically,” she says. “Wanting again, I can respect that.”
Although not precisely an idea album, Motor-Cycle features as a unfastened track cycle that follows Golden on a drug-assisted spirit quest. It begins with the cosmic joyride of “Motor-Cycle Michael,” takes a flip when “A Lot Like Lucifer” reveals Michael as a vampiric huckster, and bends towards self-actualization with the catchy kiss-off “Who Are Your Mates,” which was impressed by Crewe’s preliminary response to listening to Golden’s songs. The journey comes full circle with the full-throated gospel of “You Can Discover Him,” the place she decides no man, god, or substance holds the important thing to enlightenment.
Motor-Cycle is at its most audacious when it leans into Golden’s episodic storytelling, like on “The Area Queens,” her retelling of Silky’s seek for “an actual butch man,” and “Gonna Fay’s,” a ghoulish story of an evening of partying gone awry. “The Area Queens” jumps from a shotgun marriage ceremony in Georgia to a drag occasion in New York, by way of a Central Park baptism and a ridiculous intercom change with a hungover drug vendor named Buzz. “Gonna Fay’s” merely kills off its major character halfway by way of, leaving her occasion visitors to callously search their excessive at another person’s pad.
Golden performed the a part of the delinquent flower baby so convincingly that her status quickly preceded her. When a then-unknown Bob Gruen was employed to do a photograph shoot for the album, he discovered her to be nothing just like the “wild woman” Crewe had instructed him about. “She was actually candy,” Gruen says. “She was a really robust, unbiased particular person. She had her personal concepts.” Considered one of his pictures, through which Golden friends by way of Venetian blinds, was used on the again cowl. It was his first skilled music gig. “That was an enormous second for me,” he says.
Why Atlantic so badly mishandled Motor-Cycle‘s launch stays a thriller. Bigger forces at play throughout the firm probably labored towards Golden: The corporate’s latest acquisition by Warner Bros. had significantly altered its priorities, with co-founder Ahmet Ertegun — as soon as a private champion of Golden’s — notably fixated on British hard-rock acts like Led Zeppelin. Whereas Golden says it could’ve been simple to edit sure songs down as singles, Kaye believes the report could have been a tough promote for radio play.
“I imply, she went for it, and I applaud that — , let’s simply do one thing as avant as you possibly can throughout the boundaries of pop music,” he says. “However that’s a raffle.”
Arguably, Golden could have simply been too bizarre for a serious label of the day to know what to do along with her, particularly as a solo feminine artist singing her personal rock songs. Gruen suspects as a lot.
“I don’t know if there’s rather a lot else she may have accomplished. It was a really misogynistic interval,” he says. “It was actually as much as the whim of an A&R man, and so they had their prejudices. Definitely, it could have been tough for them to determine a solution to promote a single lady, who was a robust particular person, who was not, like, a candy folks singer or one thing they may relate to.”
Golden is extra pragmatic. She blames the truth that she didn’t have a supervisor, and subsequently had nobody to assist combat when she wanted it most. She factors to the instance of Laura Nyro and her then-manager, future report mogul David Geffen, whom she recollects seeing collectively at a celebration at Crewe’s condo. “He was shadowing her all over the place at that time. He was so devoted to her,” Golden says. “And I’m satisfied now, with hindsight and my data of the business, that’s what I didn’t have.” (Not that Nyro was destined for stardom, both: She skilled solely restricted business success throughout her lifetime, with broader recognition of her work coming after her loss of life within the Nineties.)
Distressed by the report’s flailing fortunes, Crewe tried pressuring Atlantic to throw extra help behind it. A meek try to provide Golden assist in the type of hiring Barbra Streisand’s supervisor, Martin Erlichman, proved ineffective. “I used to be, like, on Mars to him,” she scoffs. Crewe himself made issues worse when he coaxed the younger singer to report a medley of the Isley Brothers’ “It’s Your Factor” and Mitch Ryder’s “Sock It to Me, Child,” which was then launched because the album’s solely single with out her data.
Atlantic Data co-founder Ahmet Ertegun was a champion of Golden’s.
“That was a horrible mistake,” says Golden, who was requested to sing over a prerecorded observe that wasn’t in the precise key. “I’d by no means do this as a producer.”
Motor-Cycle‘s failure proved devastating to Golden, who, nonetheless shy of her twentieth birthday, was thrown into free fall. “It was completely soul crushing,” she says. For a quick second, she slips off her sun shades and wipes her eyes. Within the months after, she admits, her social circle pushed her to darkish locations. “I had no different mates to fall again on. I put all of my power into making the report.”
Although nonetheless below contract to Atlantic, she’d misplaced religion in her future there. She determined to interrupt the deal and begin afresh. “It was greater than a one-album deal,” she confirms, “however I used to be so disillusioned, and with no dedication to make a brand new album and a dedication to advertise me, I needed a launch.” She allowed her Saturday Music contract to lapse, within the course of slicing artistic ties with Crewe. “I used to be extra concerned with my subsequent report.”
In hindsight, attempting to make a follow-up so quickly after Motor-Cycle wasn’t in her finest pursuits. “I ought to have grieved the complete quantity that I wanted,” Golden says. “I used to be significantly depressed.” As a substitute, she turned her disappointment inward. “You begin questioning your self. So, I stripped all of that off. I stripped off the leather-based jacket, I stripped off my cat eyes, I stripped off my false eyelashes, and I pared myself down. I purified myself.” Seeing solely her failure, she determined to alter her music, too. “‘I assume I ought to, , write regular, common songs,’” she recollects considering.
She rushed into a brand new take care of GRT Data out of California, for which she launched the bluesy, singer-songwriter-oriented Lotti Golden in 1971. Nothing went proper with the expertise: The producer confirmed little curiosity in creating her concepts, the songs got here out half-cooked, and the label rapidly hit monetary hassle, going out of enterprise completely just a few years later. As we speak, the album exists solely within the odd YouTube rip.
“I want I had solely made Motor-Cycle and I may have left the legacy,” Golden says, “which is fantastic. I’m actually pleased with it.”
Not but prepared to surrender on music, Golden dabbled in music journalism all through the Seventies, writing for Rolling Stone and Creem, and took up residence singing jazz at Clifford’s Lounge on the Higher West Facet. Then got here an unlikely second act as a songwriter and producer. It began when she teamed up with Richard Scher to write down the disco observe “I Specialise in Love,” which, when recorded by Sharon Brown in 1982, reached No. 2 on Billboard‘s Scorching Dance Membership chart and the U.Ok. High 40. “It was huge in New York,” Golden remembers. “They’d promote data out of the vehicles on the road.” The pair then based the electro hip-hop group Warp 9, which went on to attain additional dance hits with songs like “Nunk” and “Mild Years Away.” These successes earned her a songwriting take care of Island Data.
“It was a contented place for me,” she says. Nonetheless, the recollections of Motor-Cycle meant she by no means tried to report music once more herself. “I want that I’d have pursued my artistry, but it surely was too painful for me, clearly,” she acknowledges. “After which once I had success as a writer-producer, I simply went with it.”
To Golden’s shock, Motor-Cycle started to make a reemergence on-line within the mid-2000s. She opened discussions with Mild within the Attic Data about placing collectively a reissue, solely to get a name from Excessive Moon Data saying they’d secured the rights from Warner Bros. That was greater than a decade in the past. Regardless of it taking so lengthy to see completion, Golden feels the timing is correct: In revisiting her outdated songs, she was impressed to study GarageBand within the hopes of recording new demos, which she hadn’t been in a position to afford to do since shedding her residence studio by way of a divorce 25 years in the past. Now she’s remodeling the album to carry out it dwell.
“I didn’t know if I may do that materials, if I’d relate to it,” Golden says. “However I noticed there’s a solution to join it with who I’m now.” She pulls out her cellphone and excitedly performs a video of her singing “The Area Queens” along with her new band in a neighborhood membership. “It’s enjoyable to have the ability to do that. And creatively, it’s only a pleasure.”
For newer converts like Kaye, merely getting to listen to Motor-Cycle in all its extravagance is rewarding sufficient — even when the album’s return is tinged with a way of what may need been. “I’d quite have this Lotti Golden album, as weird as it’s, than have one thing extra predictable, much less intriguing,” Kaye insists. “Once I heard this report, it simply made me blissful that it may exist on the planet. And if it took me over half a century to listen to it, nicely, I’m glad it’s there for me to listen to it.”
“I’m excited for it to be on the market and for folks to pay attention, as a result of they need to,” Golden says. “Even when the music isn’t your full jam, you could possibly respect it, as a result of it’s so genuine. It’s a time capsule of that interval. And I feel that’s vital.”