Woman group VVS terrorized us with their stale Tea a couple of weeks in the past and now they’re again with one other gimmicky observe. Purrfect strains to be camp (sorry, no one can unfurl a campier purr higher than Eartha Kitt) however as standard this fashion of humor is at odds with Ok-pop’s highly-polished, systematic fashion. Making an attempt to be humorous/intelligent not often works inside the business’s constraints, and Purrfect is a doubtful instance.
Actually, this might have been amusing in different palms. The phrase “purrfect” is sort of humorous in concept, however the music itself is just too joyless to work. Relatively than go full ham, we’re greeted by ugly pots-and-pans manufacturing and baseless boasts. The lyrics are all telling as an alternative of displaying and by no means remotely intelligent. The rapid-fire rap that makes up the verses is spectacular, however not notably satisfying inside the context of this music.
It appears that there’s an rising Ok-pop pattern that’s trying to borrow from components of hyperpop, and simply as I did when reviewing Katseye’s Gnarly I completely beg, implore, beseech the business to look elsewhere for inspiration. I simply don’t suppose this style — at the least the way it’s being delivered on these tracks — works nicely for Ok-pop. Producers are solely taking essentially the most obnoxious components whereas ignoring the beating coronary heart beneath the soundscape. However realizing how the business latches onto a sound with an iron grip, I worry we’re in for an extended string of those novelty tracks fueled by unconvincing bravado.
| Hooks | 5 |
| Manufacturing | 7 |
| Longevity | 6 |
| Bias | 6 |
| RATING | 6 |
Grade: D-
