Igorrr just lately introduced their new report Amen for September 15 alongside a stream of the primary single “ADHD”. The only got here alongside a totally batshit insane music video by Meat Dept., which extensively used AI know-how. So what is the deal? Was this only a plug-and-play scenario like a lot AI generated nonsense is in the present day? Nope!
Based on Igorrr mastermind Gautier Serre, Meat Dept. extensively (and ethically) educated the AI utilizing their very own art work and properties to create the video. The video additionally displays the music of “ADHD”, in that it is unimaginable to recreate in the true world. Test it out beneath and pre-order Amen right here!
“The music of ‘ADHD’ was within the making for fairly a very long time – a few years really,” mentioned Serre completely to Metallic Injection. “I needed to take time to experiment with that unreal feeling coming from actual drum sounds, and use these glitches virtually as an instrument that makes precise notes. Should you listen, the drums are literally taking part in a melody that follows the bass, and that has been executed solely by audio glitches and never synthesizers.
“This observe just isn’t humanly attainable to play with actual devices, so I assumed it was an amazing alternative to name again my buddies from Meat Dept. They at all times create a sort of surrealist imagery for my music, as they did on ‘Very Noise’ again within the day, and this observe ‘ADHD’ is totally in that vein.
“We began the clip in 3D like we did for ‘Very Noise’, however sooner or later we have been laughing so onerous whereas messing round with AI that the clip ended up as a mixture of each applied sciences.
“Meat Dept. really educated the AI extensively with their very own work so we might preserve that ‘Very Noise’ really feel, nevertheless it was fairly onerous to create an precise storyline all through with this very new and unstable know-how, particularly with two principal characters that needed to be and appear like the identical individual till the tip. AI know-how nonetheless lacks accuracy and does not persistently present the very same character each time. Even nonetheless, numerous work from Meat Dept. was put into this piece.
“The music approaches a troublesome subject, which is a situation affecting actual people who makes their life a bit much less actual, so I created it with instruments that take roots from the sound of actual devices and make them much less actual by glitches. And the music video does the identical.”
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