Atwood Journal’s writers dive into the explosive storytelling and sonic ambition of Sam Fender’s third album ‘Individuals Watching’ – a daring, soul-stirring document that captures on a regular basis lives in vivid (and poetic) element, cements his evolution past the Springsteen comparisons, and finds him at his most introspective, nuanced, and electrifying.
Featured listed here are Atwood writers Emily Algar, Christine Buckley, Mitch Mosk, and Sam Franzini!
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To start out, what’s your relationship with Sam Fender’s music?
Sam Franzini: I had no concept who this man was till I noticed him on the entrance web page of AOTY.org — the place I get most of my new music suggestions. It received fairly good critiques, so I made a decision to take a pay attention, and fell in love fairly rapidly.
Emily Frances Algar: All of the credit score goes to my youthful sister for introducing me to Sam Fender. It was his songs, “Play God” and “White Privilege” that received me hooked. The previous is his greatest track up to now in my view. I then fell in love with “Spit Of You” off Seventeen Going Underneath. The lyric, “’Trigger it was love/ In all its agony” is one in all my favorite items of songwriting. And now Individuals Watching is now on repeat in my home.
As somebody who grew up poor however in a really center class city, I actually join with Fender’s music; the identical for my sister. You don’t ever go away that vulnerability being poor behind.. You don’t neglect it, which is one thing I can relate to with Fender’s music, notably on his new document.
Christine Buckley: He was among the many first UK artists I found to get my thoughts off the pandemic in 2020, after I was going fairly loopy cooped up with younger youngsters and dealing wild hours. His music was one of many causes my style shifted from people and acoustic stuff to tougher rock–most likely as a result of I had a lot pent-up frustration and rage. Hypersonic Missiles had simply been launched and it hit these themes particularly effectively; I used to be impressed by “Useless Boys” and “White Privilege,” tracks that took direct intention at points we don’t usually see working-class white dudes deal with.
Mitch Mosk: I suppose Sam Fender first got here onto my radar again in 2019, when Atwood Journal printed a assessment of his track “Poundshop Kardashians” (shoutout to Hermione for that introduction). That’s lengthy earlier than his debut album Hypersonic Missiles got here out, across the time that his debut EP Useless Boys was making the rounds, and I’ll admit, I heard him and was very happy to hail the second coming of Springsteen, no questions requested… I respect all these artists who stand on the shoulders of giants. That stated, it actually wasn’t till “Hypersonic Missiles” (the track and the album) got here out that I acknowledged Fender as a real needle in a haystack – a powerhouse singer, songwriter, and storyteller. By the point Seventeen Going Underneath got here out, I used to be a correct full-fledged fan. Yearly since then, someday round spring and summer season, I am going via a Sam Fender section, blasting his energizing anthems nonstop. To me, his music life-giving – an invigorating injection of candy sonic adrenaline – and even when he’s singing about moments of darkness, angst, and ache, there’s a throughline of hope and lightweight that I can’t assist however discover completely refreshing.
What are your preliminary impressions and reactions to Individuals Watching?
Sam: It’s so attention-grabbing and spectacular — it’s like bringing soul to indie rock? It jogs my memory of Jack Antonoff with Bruce Springsteen and every track is so fastidiously crafted. Every instrument is available in on the excellent time, if that is sensible — no stone is unturned.
Christine: My first impression was that I can positive hear Adam Granduciel’s (The Struggle On Medicine) affect within the manufacturing, in an excellent means. It’s received that thick, constructing, shoegazey factor, which is a shift for Fender, however for followers of that “wall of sound” vibe it’s a pleasure. The album can be extremely lyrically dense. Fender’s all the time been poetic, however right here the phrases come quick and in giant quantities, and beg for a number of listens to get all of it. It jogs my memory of Grian Chatten of Fontaines DC, however a bit much less darkish.
Mitch: They – I don’t know who “they” are – however they are saying your third album is the “one” the place you actually get to current your inventive imaginative and prescient in a totally realized and rounded means. The debut album is a studying curve, and the sophomore album is usually a response to the primary one – and I believe it’s secure to say that whereas Hypersonic Missiles and Seventeen Going Underneath are phenomenal data in their very own proper, Individuals Watching feels prefer it’s attaining a subsequent degree of accomplishment, in presenting Fender’s ideas and emotions on this cohesive album that actually does inform a narrative of societal and inside battle on that macro and micro scale. All of that is to say that I completely love this album, and really feel prefer it presents a mature, but nonetheless youthful and pushed, portrait of a now 30-year-old Sam Fender, absolutely in his prime.
How does this album evaluate to Sam’s previous data Hypersonic Missiles and Seventeen Going Underneath – what are essentially the most putting similarities or variations?
Emily: It’s a continuation, an evolution of his music and songwriting. His sound hasn’t massively deviated, however who he was when he wrote Hypersonic Missiles is gone, and he acknowledges this on the brand new document. He doesn’t fake to be the identical individual, however on the similar time he can’t escape it.
Christine: Individuals Watching has fewer intense, indignant moments than Hypersonic Missiles or Seventeen Going Underneath, which has made some critics suppose it’s watered-down. However the fewer raging moments it has are that rather more poignant, like on “TV Dinner,” the place he lambasts the music trade and name-checks one in all his idols, Amy Winehouse. And I fairly agree with Emily: for somebody who has constructed his profession on authenticity, it’s not shocking he’s struggled to just accept a brand new id constructed on success, and that wrestling writes itself into these songs.
Mitch: Like I stated earlier, it’s absolutely realized. To me, the primary two albums felt like collectiongs of songs – nice songs, at that! – however this one feels prefer it has a higher ‘mission’ or ‘function.’ Possibly I’m simply Individuals Watching pilled at this level, having listened to it so many occasions on repeat, however there’s a cohesion to those eleven tracks assist make them really feel like they’re of their very own world – in a cinematic universe of their very own.
Fender teased Individuals Watching with a slew of singles – “Individuals Watching,” “Wild Lengthy Lie,” “Arm’s Size,” and “Bear in mind My Identify.” Are these singles devoted representations of the album, and do any stand out as capturing the spirit of the album?
Sam: I believe “Individuals Watching” is the very best reflection of the album, which is possibly why it’s the album title. It’s a very gorgeous portrait of coming again to your own home to seek out that every thing has modified, in methods anticipated and ones you by no means might have imagined. Whereas the title monitor issues the extra obscure descriptor “individuals,” “Wild Lengthy Lie” will get granular, depicting scenes within the rest room at a celebration and utilizing correct nouns (“Jimmy’s in my ear once more with a motormouth”). Zooming out and in to set a satisfying panorama is so intelligent and efficient.
Emily: I’ve to agree with Sam. I believe “Individuals Watching” is the very best reflection of the general sound/theme of the document. The opposite singles, together with “Wild Lengthy Lie” and “Bear in mind My Identify” additionally provided slices of sound and storytelling to count on on the document.
The lyric, “Above the rain-soaked Backyard of Remembrance/ Kittiwakes etched your initials within the sky/ Oh, I worry for this crippled island and the turmoil of the occasions/ And I’ll maintain you in my coronary heart ’til the day I die” is sort of a punch to the abdomen, as a result of it’s about dying of liked one, dying of your nation, and dying of the previous suddenly.
Christine: It’s attention-grabbing – I’ve to disagree with Sam right here. By itself, the “Individuals Watching” single sounded to me prefer it belonged on Seventeen Going Underneath, and made me fear a repeat of that album was on the best way–not that that will have been so horrible, however I do wish to see an important artist’s sound evolve. Then got here “Wild Lengthy Lie,” a ballsy six-minute single with meandering guitars, Johnny Blue Hat’s wailing sax, and the primary sniff of Granduciel’s magic. That perked me up. “Arm’s Size” then confirmed the hypnotic motif repetitions and nostalgic, krautrocky really feel that, for me, absolutely introduced us into the vibe of the album. Maybe that launch order was purposeful, to slowly transition individuals from Fender’s earlier sound to his new one.
Individuals Watching has been billed as an album of “colourful tales and observations of on a regular basis characters dwelling their on a regular basis, however usually extraordinary, lives.” Does this description seize the spirit of those songs, and the place do you hear or really feel it most?
Sam: Completely — he jogs my memory of MJ Lenderman in these exact, slicing scenes of latest Britain. These attention-grabbing characters are given house to develop and kind via usually very brief strains — it’s a testomony to the actually sturdy writing. I believe although “Crumbling Empire” most unsubtly reaches for this type of writing, it nonetheless works.
Emily: Agreed!
Christine: Sam’s been good at this from the beginning – even means again on the monitor “Hypersonic Missiles,” he morphs into a personality whose on a regular basis however in some way grotesque character gives a foil for all that’s mistaken with the world. Small cities stay an infinite effectively for him; their insularity breeds every thing from bigotry and habit to lifelong love and neighborhood in Fender’s lyrics. I agree with Sam that it’s at occasions unsubtle – “Nostalgia’s Lie” is a bit on the nostril–however on the entire he retains portray portraits that we will image in our personal lives.
Mitch: Wholeheartedly agreed – he’s a unbelievable storyteller of the on a regular basis, and I believe that’s what helps make all of his songs really feel so actual and relatable.
Since his debut, Sam Fender has been hailed, pretty or unfairly. because the second coming of Springsteen; does this title proceed to carry true? How do you are feeling about that label, now so a few years into his profession?
Sam: I really feel like that’s actually attention-grabbing and partially true, so long as Sam identifies with it and agrees. He undoubtedly encapsulates a wierd type of patriotism as Springsteen that isn’t too leagured or corny — it’s simply music to make you are feeling nice. Like with some other indie rocker, I believe he’s a mixture of loads of totally different individuals, however Springsteen does really feel like a vital a part of his DNA.
Emily: I do get the comparability to Springsteen however, in my view, I believe it’s a lazy comparability. I discover him nearer to Jason Isbell or Townes Van Zandt when it comes to songwriting and storytelling. Springsteen’s writing is a zoomed out view of the American working class, whereas Isbell and Van Zandt’s songwriting zoom in on the small print; the lives of people, locations, experiences, which is one thing Fender does exquisitely.
Fender is from a disadvantaged space in North Shields, which has mainly been left to rot by subsequent governments. There’s no alternative for younger individuals and nothing to look ahead to, however on the similar time, from Fender’s storytelling, it’s a spot that’s wealthy in tradition and neighborhood. Fender captures this desolation, previous and current, with out resorting to stereotypes. There his individuals.
Christine: In his early profession it was actually true, since Fender didn’t but have loads of music on the market and the themes and sounds actually overlapped. However now after album three, notably sounding the least like Springsteen, I agree with Emily that the comparability is lazy. Supposedly Fender has joked that he doesn’t love the comparability anymore as a result of he’s additionally “ripped off a great deal of different individuals.” In different phrases, he’s received a wide selection of influences, and that’s actually changing into extra clear as he releases extra music.
Mitch: Once more, I believe the comparisons are warranted and I’m utterly okay with them – Springsteen’s sound is timeless for a purpose, and if I had it my means, hundreds extra artists would pull inspiration from the likes of ‘Born to Run’ and ‘Darkness on the Fringe of City’ – however I really feel like at this level, eight years in, Sam Fender has established an identifiable sound and are available into his personal as a rock artist, and he ought to have the ability to personal his nook of the universe with out The Boss’ shadow hanging overhead.
Which track(s) stand out for you on the album, and why?
Mitch: “Chin Up,” arms down (pun supposed). Going to drag from my current Editor’s Picks right here: “Tright here’s nothing like the facility of ‘hope’ – that intimate, emotional daylight that shines from inside. It’s intoxicating, it’s energizing, and it’s what makes Sam Fender’s ‘Chin Up’ as irresistible as it’s inspirational. The [album’s] third monitor is uncooked hope manifest in track: A rousing, spirited, emotionally charged anthem of ardour and perseverance, unfiltered dedication and limitless drive. It’s a track that acknowledges life’s actual hardships and the significance of introspection, all whereas soldiering on, it doesn’t matter what. You would possibly even say it’s the embedment of that well-known wartime Britishism, “Hold Calm and Carry On.’”
As a result of even when issues are at their darkest, we should all attempt to preserve our chin up – or as one other well-known rocker as soon as sang, “no retreat, child, no give up.” He’s channeled Springsteen’s sound one or twice earlier than, but on “Chin Up,” Fender comes into his personal with a private affirmation to stroll tall and maintain his head excessive, even when it’s “bent on bringing me down.” I believe Sam Fender’s lyrics have confirmed to be sensible – and prescient – phrases at this juncture in 2025, when darkish occasions solely appear to be getting darker. We might all stand to be taught a lesson from “Chin Up” as we transfer via life, at some point, one step, at a time.
I’m additionally going to throw “Crumbling Empire” into the combo as my second-favorite monitor; it’s brooding, it’s received an intoxicating beat, and it’s an sincere, aching, all-too-real ode to the fractures of late-stage capitalism which were revealing themselves in locations just like the UK and the USA over the previous nonetheless a few years. I learn another person describing this monitor as a “complete falling from grace,” and that simply feels all too becoming for the 12 months 2025… It’s true to Sam Fender’s Britain, and it’s true to my experiences and travels all through my native New York state, from components of town that which were deserted and are actually crumbling, to once-great, revered, and now-abandonded working class / labor cities upstate that loved their glory days some 50 (and generally extra) years in the past. However to listen to the autumn expressed so poignantly and poetically via Fender’s lens is admittedly unsettling – and, if I’m being sincere, upsetting:
It’s one for me,
and one for the lifeless,
and one for my crumbling empire
I’m not preaching, I’m simply speaking
I don’t put on the footwear I used to stroll in
However I can’t assist considering the place they’d take me
On this crumbling empire
Sam: “Wild Lengthy Lie” is so creative and nice — it’s greater than excellent when the sax is available in on the finish. The synthy and digital parts that kick in throughout the lengthy sluggish burn… it feels fairly releasing and grand in a means that loads of trendy music simply isn’t. The piano that kicks off every refrain will get extra affecting every time.
Emily: Like Sam, I’ve to say “Wild Lengthy Lie.” It’s stunning and ambiguous. It’s so filled with longing and actually might be about something. I’ve my very own interpretation of the track, as I’m positive everybody else does. The road that will get me essentially the most is, “It’s that point of the 12 months once more, when your previous comes house”. And like Sam says, it’s the piano kicking off every refrain that pulls at your soul.
Christine: Properly, okay, “Wild Lengthy Lie” can be a favourite of mine however for the sake of selection I’ll go along with “TV Dinner,” which has such a secular title for an emotional gut-punch of a track. It jogs my memory in sound and theme of one in all my different favourite Fender tracks, “Use,” about feeling manipulated and exploited for others’ profit. It’s additionally straightforward to neglect that Fender’s not only a songwriter and guitarist however an honest pianist, and I have a tendency to like when the piano breaks via in these tracks, like on “The Dying Mild” and “Poltergeists.”
Do you will have any favourite lyrics to date? Which strains stand out?
Sam: “Generally it’s more healthy to wallow in it.”
“All people’s dying for his or her flip to drag out anecdotes fraught with bloody lies.”
“I used to be holding on hope for a sort of buddy / Oh, the blazing inferno of f*-ups sort of received in my means.”
Emily: “It’s that point of the 12 months once more, when your previous comes house.”
“Above the rain-soaked Backyard of Remembrance/ Kittiwakes etched your initials within the sky/ Oh, I worry for this crippled island and the turmoil of the occasions/ And I’ll maintain you in my coronary heart ’til the day I die.”
“I’m not preaching, I’m simply speaking/ I don’t put on the footwear I used to stroll in”
“Each flagstone of this city bears our prints/ And all of the bars spherical right here serve my ghosts and carcasses/ I want I knew this stuff after I was younger”
Christine: From “Bear in mind My Identify,” I like:
I’m unsure of what awaits
Wasn’t a fan of Saint Peter and his gates
However, by God, I pray
That I’ll see you not directly
Mitch: The “Chin Up” chorus, as direct and easy because it appears, resonated with me the primary time, the tenth time, and the 20 th time. I believe there’s energy in that sort of bare, earnest, unfiltered honesty:
I’ll attempt to preserve my chin up
Oh, my head is bent on bringing me down
Underneath the floorboards of this damaged house
This one-horse city
Chin up, I’m dancing to the rhythm of it
Generally it’s more healthy to wallow in it
The place do you are feeling Individuals Watching sits within the pantheon of Sam Fender’s discography?
Christine: Fender overcame–truly overachieved–the same old sophomore album expectations and stress with the insanely profitable Seventeen Going Underneath. That bar was so excessive it was all the time going to be laborious to fulfill or exceed. I’d wager that after that success, Fender stated “alreet, that’s sorted, now I’m gonna do what the f* I would like.” The result’s a extra nuanced album that received’t break followers’ obsession with Seventeen, however remains to be an important album with extra influences, extra expansive sounds, and a reflective method that brings the 30-year-old singer into what I wager would be the prime of his profession.
Emily: Individuals Watching feels nearer to Hypersonic Missiles than Seventeen Going Underneath. I believe it has to do with the intimacy of the storytelling. The music is extra restrained than his earlier data, however that tends to occur with an artist’s discography. For me, the document matches completely into his continued evolution.
Mitch: To me, it seems like he’s unlocked a brand new degree of his personal artistry; truthfully I simply can’t await him to maintain digging deeper and delivering extra tales and songs. At this level, all three of his albums have carried out gangbusters, every with its personal slew of hits, and I believe Individuals Watching continues Sam Fender’s nonstop upward trajectory. What’s most fun for me, proper now as I sort this, is how far more potential I hear on this album – I believe it’s going to have for much longer legs than of us count on. So far the title monitor and some pre-release singles have actually popped off, however then you definately’ve received “Chin Up,” “Crumbling Empire” (my second favourite), “Rein Me In,” and “Nostalgia’s Lie” – every of which, I count on, will make its means into our collective aware earlier than the “period” is thru.
However no matter occurs, I’m coming alongside for the experience. Sam Fender has confirmed himself a devoted voice for his era – my era – and I’m simply joyful to get to bear witness to his musical journey, because it’s unfolding in entrance of us, in actual time.
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:: stream/buy Individuals Watching right here ::
:: join with Sam Fender right here ::
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“Arm’s Size” – Sam Fender
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© Sarah Louise Bennett
Individuals Watching
an album by Sam Fender
