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20 TikTok & Instagram Reels content material concepts to advertise your new music


Want some inspiration to higher promote your music on TikTok or Reels?

Need to be simpler at utilizing social to spice up engagement and drive streams?

Properly, we took a have a look at what’s at present working for impartial artists. 

On this installment of the Music Profession Examine Group, we discover 20 short-form video ideas which can be serving to musicians get outcomes:

1. “POV” pattern along with your music within the background

Instance: POV: You simply discovered your new favourite music however can’t keep in mind the title…

Make it relatable and use on-screen textual content to create an emotional connection.

2. “Use this sound if…” 

Hook: “Use this sound for those who’ve ever felt [emotion related to your song].”

Encourages others to make use of your music of their movies.

Present uncooked moments of making the monitor—recording vocals, mixing, or writing lyrics.

Followers love the method, not simply the ultimate product.

4. Lip-sync to your individual music with a singular hook

Instance: “That is what it feels like if you combine [Artist] & [Artist]”

Examine your music to fashionable artists to draw their followers.

5. “My mother/dad/grandma reacts to my music”

Play the music and document their real response (or stage a humorous one).

Folks love healthful content material—works particularly effectively in the event that they dance or cry.

6. Fan response movies

Ask followers to document their response to listening to the music for the primary time.

Sew or duet their video for a response loop.

Use AI voice filters or sing within the type of a well-known artist to intrigue followers.

8. Make a problem along with your music

Instance: Dance, lip sync, or transition problem utilizing your hook.

Hold it easy so anybody can take part.

9. “This music is for you if…” (record video)

On-screen textual content: “This music is for you for those who…” (love late-night drives, have been heartbroken, and many others.)

Let the lyrics play within the background.

10. Day-in-the-life vlog along with your music enjoying

Present your morning routine, a studio session, or a gig along with your monitor enjoying.

Helps affiliate a vibe or life-style with the music.

11. Inform a narrative over your monitor

Inform a brief private story about why you wrote the music whereas it performs within the background.

Works effectively with subtitles to maintain folks watching.

12. “I Wrote this music about…”

Begin with “I wrote this music about…”

Make it intriguing (e.g., “…the worst breakup of my life” or “…falling in love too quick”).

13. Lyric breakdown / hidden which means

Break down a robust lyric and clarify the which means behind it.

Instance: “Did you catch this double which means in my music?”

14. Make your individual meme along with your music

Instance: Overlay your monitor on a viral meme format or response GIF.

Works effectively with humor and relatable feelings.

15. Dwell efficiency clip (even when it’s simply in your bed room)

Present your self performing with uncooked vitality—might be acoustic or full manufacturing.

Works effectively if the digital camera is handheld and intimate.

16. “What my music would sound like if…” (remix variations)

Instance: “What my music would sound like if it was made within the 80s.”

Will get folks fascinated with listening to the true model.

17. Aesthetic mood-board along with your music

Present a compilation of cinematic clips that suit your music’s vibe.

Instance: “If my music was a film, this may be the trailer.”

18. “My buddy hears my music for the primary time” prank

Secretly play your monitor within the automobile and movie their response.

Works nice in the event that they begin vibing or singing alongside.

19. “That is your signal to stream this music” (affirmation put up)

Write uplifting or emotional textual content that resonates with folks whereas your music performs.

Instance: “That is your signal to let go of poisonous vitality & begin recent.”

20. Ask your viewers a direct query

“Would you set this in your playlist?” (Run a ballot in IG Tales)

“Does this sound like a success?” (Encourages engagement)


Remaining tricks to maximize engagement

  • Hold movies between 7-15 seconds for short-form platforms at any time when doable.
  • At all times pin your best-performing movies to your TikTok profile.
  • Reply to each remark to spice up visibility.
  • Contemplate trending hashtags associated to your music’s vibe (however don’t count on them to result in natural views, as a result of the pinnacle of Instagram has mentioned they don’t do a lot).



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